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DUALITAE
Our VISION
We are attracted by the notion of duality and look at things from two perspectives, offering a reflection of the way in which women juggle contrasts.
The vision of the DUALITAE brand is defined by a minimalist, simple and timeless aesthetic, represented by masculine, clear and strong lines, translated into a feminine stylistic approach.
The vision of the DUALITAE brand is defined by a minimalist, simple and timeless aesthetic, represented by masculine, clear and strong lines, translated into a feminine stylistic approach.
Manufactured with PASSION
Duality creates depth and contrast to the entire concept, being addressed within each product. DUALITAE products are made in limited series to ensure the highest quality in every stage of the creation process. We work with a small group of artists and artisans, dedicated to express our vision and energy in each product, from the concept and sketch stage to its implementation in a beautiful reality.
Dualitae
We spread LOVE for the people
It is just us behind everything and we put passion and love into each of our new creation. From the carefully chosen natural fabrics, the timeless design that resists trends, to the increased attention for the details of making the clothes and last but not least to the way of styling them.
Founder of DUALITAE and Creative Director Alina Lazariu
My story,
I think that when you find your way, all the pieces of the puzzle fit exactly when they should and in the right position. In 2004, I timidly started my professional path in banking, accumulating up to now 18 years of beautiful experiences both in the area of product & segment management, as well as with the beautiful people I had by my side.
These experiences polished me, helped me to know myself, to discover my strategic thinking and determination in everything I do. The love for people, the passion for beauty, style, fashion and the desire to be the best mother for my children helped me start my own process of self-discovery. Some would call it reinvention, I say self-discovery because some realizations, intentions, thoughts, people I met carried me exactly at the pace I needed towards an initially unknown destination. And, as nothing happens by chance, things started to materialize in October 2018, when I followed the fashion stylist course under the guidance of the Fashion editor of Elle Romania magazine - Maurice Munteanu.
October 2018 was the moment when I accepted my passion in fashion, being a decisive step on my way, and October 2022 is the moment when I launch my aesthetic vision transposed into the first collection of the brand DUALITAE.
Designers of DUALITAE
Designer of the Fall - Winter 22/23 Collection - Silviu Gruianu, licensed in fashion and graduate of the Bucharest National University of Arts. Silviu's artistic vision, acquired in over 10 years of experience in the field of fashion gave birth to the first DUALITAE collection.